Stylescape

Stylescape is a visual representation of the brand identity, consisting of a colour palette, target users, graphic elements, typography and possible design applications. I aimed to make this a visual reference point for the values and comprehensive communication of the Sayuna brand, which appeals to young, active consumers.

Visual Direction

A natural but energetic colour palette represents Sayuna, a simple, authentic brand that energises consumers' everyday lives with healthy food.

The visual elements include abstract shapes that express the organic feel of the brand, as well as duotone photographs that take into account ink consumption when printed, given that Sayuna is an ethical and environmentally conscious brand.

Package Design

I designed the packaging for the two fictional products. In addition to photos of food, I used soft, organic shapes that are easily utilised in motion assets.

Branding Video

The branding video further expresses the values of the Sayuna brand, incorporating key visual elements to suggest possible design applications and how the brand can be part of the target consumer's life.