NSW Public Service Commission

The Being Group (Sydney, 2024)

As an animator at The Being Group, I created two animated explainer videos for the NSW Public Service Commission (PSC)—a government agency dedicated to attracting, developing, and supporting talent within the NSW public sector. The videos were designed to introduce and promote the use of the newly developed creative assets tied to PSC’s Employee Value Proposition (EVP).

Challenge

The EVP materials were intended for use by a broad and varied internal audience, requiring a visual and narrative approach that was clear, concise, and engaging—capable of resonating across different roles and levels within the organisation.

Solution

We positioned the EVP character illustration library as a central storytelling tool, using animation to reinforce key messaging in an accessible and vibrant way. Originally designed for static use, the visuals were carefully adapted for motion to create a lively, positive tone. The result is a set of videos that not only explain the EVP, but also embody how its assets can be applied effectively in practice.

Credit:

Creative Director: Bas Storch
Senior Designer: Tim Meaco
Motion Graphics Designer: Shunsuke Mori
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