Market City - Lunar New Year Campaign
The Being Group (Sydney, 2024)
Market City, a shopping mall in the heart of Sydney, celebrated the Year of the Dragon for the 2024 Lunar New Year. The Being Group designed graphics and animations inspired by neon signs that symbolize vibrant Asian cityscapes, featuring the dragon as a symbol of strength, fortune, and prosperity.
As a motion designer, I was responsible for the signage within the shopping mall and motion assets for social media. My work included animations of neon lights illuminating alongside the rising dragon, capturing the excitement of the festival’s beginning.
*For more details about the project and its background, please refer to The Being Group's project showcase page.Credit:
Business Management Lead: Julia Brun
Creative Director: Bas Storch
Senior Designer: Madeleine
Designer: Justin Rizzi Kelly
Copywriter: Emily Newberry